Twist Museum - London's Home of Illusions

Looking for a must-visit attraction in the heart of London? Step into Twist Museum, London's original immersive illusion experience on Oxford Street, where art, science and illusion collide. Explore 80+ interactive exhibits that challenge your perception, from shrinking and growing in our famous Ames Room to stepping into a world of colour and capturing incredible perspective-warping photos. Perfect for families, couples, friends and international visitors, Twist is a fully interactive, self-guided experience lasting around 60–90 minutes, making it the ideal stop between sightseeing, shopping and exploring the West End. Visit now and you could become our 1 millionth visitor! To celebrate this milestone, our lucky millionth guest will win a 3-night Northern Lights holiday for four to Lapland, including flights, accommodation and unforgettable Arctic experiences. Book now and experience London with a Twist – The Way I See Things.